Our work
Built by this team.
Websites, apps and the systems behind them, for the people we work with and for ourselves. Each one was built to give its owner time, margin or room to grow.
- The PossibilityApps and everything behind them
- Small College ConsultingWebsite, community hub, search tool
- A private equity firmDeal sourcing system
- LifeRampCoaching app
- DaybookA daily money brief
- Studio YA photographer’s whole business
- OllieWebsites that build themselves
- AIZENDaily ritual app, in design
- Agency OSOur own system, in development
The Possibility
Apps and everything behind them, for author Jim Curtis
- 8,000+
- members in the first six weeks
- 50,000+
- sessions since launch
Ten parts. One method.
Jim Curtis’s coaching, built end to end: an iPhone app, an Android app and a web app, a coach that answers in his voice, one membership across three stores, and a console for his team.
- Automation
Reminders bring lapsed members back on their own, and stay quiet at night.
- Revenue
One membership sold through Apple, Google and the web. Every copy of the book opens the door.
- Efficiency
Jim’s team runs sessions, members and support from one console.


Small College Consulting
Website, community hub and search tool
- 1,000+
- college leaders and consultants on the Hub
- XX
- administrators sourced and vetted for colleges
A clearer front door. A community that keeps growing.
We redesigned their website and built the Small College Hub, where college leaders and the consultants who work with them share knowledge, events and opportunities.
- Growth
More than 1,000 college leaders and consultants now meet in a place the firm owns, not on someone else’s feed.
- Efficiency
Finding and vetting an administrator for a college starts with a search, not a stack of résumés.
- First impressions
A college president sees what the firm does, and how to start, on the first screen.
A private equity firm
Deal sourcing system, New York
- $80M
- in M&A activity in six months
From the right company to a closed deal.
A New York private equity firm told us what it looks for in a business. We built them a system that finds those businesses, starts the conversation with each owner and follows every deal to close.
- Automation
Give it the firm’s thesis, and it finds every business that fits, pinned on a map.
- Outreach
Email campaigns start the conversation with each owner and show who is ready to talk.
- Clarity
Every deal, from first conversation to close, on one screen with its own secure data room.



LifeRamp
Coaching app for iPhone, Android and the web
- 10,000+
- users
- 500+
- coaches
Coaching that fits in a pocket.
Career and life coaching for college students and young professionals: match with a coach, talk in real time, set goals and see the progress.
- Efficiency
Members choose and book a coach in the app, with no email back and forth.
- Engagement
Real-time chat keeps coach and member talking between sessions.
- Data
Goals and progress are tracked, so every coach sees what moved.

Daybook
A daily money brief for multi-location owners
One page, every morning.
Each morning a multi-location owner gets one page: yesterday at every location, the costs that moved, and plain advice on what to fix first.
- Time
Sales, labor and food cost for every location, on one page before the first coffee.
- Margin
A cost that drifts past its target is flagged the morning it moves, not at month end.
- Clarity
Plain advice with the savings attached, so the owner acts instead of digging.


From first inquiry to final gallery.
A photographer’s whole business on one system: the website and its editor, galleries straight from Lightroom, proofing, contracts and invoices.
- Efficiency
Hours of email and spreadsheets become one link the client opens.
- Nothing to chase
Contracts are signed and invoices paid online.
- Time
More of the week behind the camera, less behind the desk.



Ollie
Websites that build themselves
- XX
- finished previews shown to owners
A finished website, before the first call.
Ollie finds local businesses without a website, designs one from what is already public about them, and shows the owner the finished site before they commit to anything.
- Automation
Ollie finds local businesses with no website, on its own.
- No risk
The owner sees the finished site before signing anything.
- Growth
Once approved, the site goes live in days, ready for customers to find.

AIZEN
iPhone app, in design. Pre-release, designed and built by our team.
Seven small rituals, one calmer day.
A daily ritual app: short practices from morning meditation to unplugging at night, arranged around the time of day.
- Habit
Practices follow the time of day, so the next one is always obvious.
- Craft
Fifty-three icons drawn by hand give the app a feel people want to come back to.

Agency OS
Our own system, in development
The workspace we run on.
Research, drafts, publishing and approvals in one place, with every file kept and every client’s brand and voice remembered.
- Efficiency
Drafts, files and approvals live in one place, so nothing waits in an inbox.
- Memory
Every client’s colors, voice and past work stay on hand for the next job.
- Proof
We use it every day, so what we build for you has been tested on us first.
Your turn
Your business could be the next one here.
Tell us where the time and margin go. We’ll show you what we would build.
30 minutes, a clear next step
