Case study · The Possibility
A coach’s method, in every pocket.
Jim Curtis, author of The Book of Possibility, coaches people one at a time. We built the app that brings his method to everyone else, on iPhone, Android and the web.
- Client
- Jim CurtisAuthor of The Book of Possibility
- What we built
- iPhone app
- Android app
- Web app
- Website
- Team console
- Live since
- September 2026App Store, then Google Play in OctoberApp Store (opens in a new tab)Google Play (opens in a new tab)
- Kept running by
- Our teamSince launch: the apps, the website and the console
The result
Built for one coach. Used by thousands.
Live on the App Store since September 1 and on Google Play since October 6, with one account across phone, tablet and computer.
- 8,000+
- members in the first six weeks
- 50,000+
- sessions since launch
What I love about this app is that it’s so simple.
Make it feel like a session with Jim.
From Jim Curtis, author of The Book of Possibility (Simon & Schuster): a method, not a library of calming audio. His three steps, Release, Align, Become, in his own words, for whatever a person brings tonight, on the phone in their hand or the laptop on their desk, and opened by the book itself.
A coach who answers in his voice.
Talk to Jim is an AI coach built on his method. It remembers what you are working on and builds a personal session for the moment you are in.
The right session at the right hour.
Mornings and Evenings put a short practice in front of you when it will land: one to begin the day, one to let it go.
The book opens the app.
Any edition of the book unlocks a welcome from Jim and six reader-only sessions, for life. An email is the key.
What we built
Everything it took, under one roof.
Ten pieces, built to work as one, and supported after launch.
- iPhone appMornings, evenings, sleep
- Android appThe same account
- Web appAny browser, offline too
- Talk to JimIn his voice
- WebsiteThe way in
- One membershipThree stores
- Book unlockEvery edition
- Team consoleSessions and members
- RemindersQuiet at night
- Original musicUnder every session
One account on every device. Whatever a member buys, wherever they buy it, the whole library follows them.
How it holds togetherJim’s team runs it from one console, with members and sessions refreshed every hour.
The timeline, 2026
From first sketch to both stores.
Kickoff.
- The work begins with Jim.
- Wireframes follow the next week.
The build starts.
- A working prototype proves the flow.
- Then the iPhone app is built for real.
Into testers’ hands.
- The app opens to outside testers.
Live on the App Store.
- Released the month the book publishes.
Live on Google Play.
- Android joins iPhone and the web.
In the wild
Voices from the App Store.
Have been listening every night and I genuinely feel a difference. Grateful to have this resource at my fingertips!
The hypno-meditations, the guided experiences, and the ability to come into the app with something specific you’re working through make it feel very personal rather than one-size-fits-all.
I’m a Hypnotherapist and I’ve so needed this too. I think this is absolutely brilliant.
I love this. Loving the book and doing meditations twice daily
Why it matters
What you do best can reach more people than your calendar.
Jim Curtis coached one person at a time; now his method reaches everyone who opens the app. If your best work is limited by your own hours, tell us what it is. You leave with a clear next step, and within two days a one-page note that is yours to keep.
Thirty minutes. A real person, every time.